Runway 2.0
Monogram World
Runway 2.0
Monogram World
Clients
Burberry x Victor Ma
01 INTRO

Play.Work Labs teamed up with Burberry and musician Victor Ma to reimagine the brand’s TB Summer Monogram as an immersive, three-dimensional “Runway 2.0” poolside party world. Here, the signature monogram pattern is transformed into a dynamic spatial environment—pool decks, terraces, and floating structures all tessellate in Burberry’s emblematic print—while motion-captured virtual dancers move in sync with Victor Ma’s performance.

02 MAKING

Play.Work Labs teamed up with Burberry and musician Victor Ma to reimagine the brand’s TB Summer Monogram as an immersive, three-dimensional “Runway 2.0” poolside party world. Here, the signature monogram pattern is transformed into a dynamic spatial environment—pool decks, terraces, and floating structures all tessellate in Burberry’s emblematic print—while motion-captured virtual dancers move in sync with Victor Ma’s performance.

02 MAKING

Play.Work Labs teamed up with Burberry and musician Victor Ma to reimagine the brand’s TB Summer Monogram as an immersive, three-dimensional “Runway 2.0” poolside party world. Here, the signature monogram pattern is transformed into a dynamic spatial environment—pool decks, terraces, and floating structures all tessellate in Burberry’s emblematic print—while motion-captured virtual dancers move in sync with Victor Ma’s performance.

ALL AT ONCENESS

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